9 Comments

I like the truth sandwich approach. Thanks for sharing this approach to lies by politicians.

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The added benefit of employing a “ truth sandwich” approach just might be enhancing our collective guppy fish attention spans. The lure of quick click-and-scroll with online topics and the “ breaking news” approach have contributed heavily to consumers’ inability to maintain focus and exert much brain effort for more than a few minutes, even seconds.

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Thanks Dave. I think folks should look back at the Murrow-McCarthy broadcasts of 1954 from "See It Now" on CBS. Edward R. Murrow was the best practitioner of the truth sandwich when he exposed Sen. Joe McCarthy's red baiting,

I have been a fan of watching "Road to the White House" broadcasts on CSPAN to see unabridged, commentary-free campaign appearances of presidential candidates on the stump. That is now problematic and must be viewed with a clear and skeptical eye, because you're right, some folks will say anything to get elected.

I heard our 45th president say on primary eve from New Hampshire that the FBI is coming for the Catholics and he added, "I don't know why a Catholic would vote for a Democrat." He had just been endorsed by CatholicVote.org. I did a little fact checking before asking the kids to get me gift cards from the bail bondsman and Hupy & Abraham for my next birthday. They're not at the top of the list.

And in fairness. I was a spectator at the 1987 presidential forum at the Iowa State Fair when then-Sen. Joe Biden plagiarized British Labour Party leader Neil Kinnock. I thought "Wow, this is good, he sounds like Churchill." Right country, wrong party. But I wouldn't have known without a free, vigorous, vigilant and independent press.

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Another spot-on, well written piece, Dave! I, myself, might go a bit further. The middle of the sandwich is actually poisonous, rancid, vile meat offered up by a rapist seditious traitor whose Republican Party knowingly and deliberately promotes and assents to its consumption. Those who dare to speak up, speak the truth, and warn the public are heroes. The rest are cowards, and there are lots of them, including Iowa's entire Congressional delegation.

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Interesting and helpful commentary. Thanks, Dave.

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The media have every right to decide what to report and what not to report. If any newsmaker speaks at length—lies or not—at some point broadcast news organizations certainly can break away. This is especially true for local broadcast operations that have other stories to tell; the cable news networks can go longer. Here’s a truth sandwich with awful flavor—one reason for disappearing newspapers, and even some radio stations, is that the public finds our news coverage irrelevant. Furthermore, our former legacy news consumers believe what they want regardless of what we try to tell them. Hence, the Iowa poll results. Unfortunately, telling the truth doesn’t work if people don’t care and increasingly tune out.

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👍

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I like this idea. Those of us who still consume mainstream news really appreciate hearing the contrast, and do need a "taste" of the vileness and lies being told by those who have been empowered by the extreme right-wing media. I would like to also hear ideas about how to bring back those "news" consumers who have absorbed the unreality. Telling them the truth just irritates them.

In order for someone to believe that Joe Biden isn't really president, they have to have so many layers and years of lies in their brains that there needs to be a vigorous and multi-faceted effort to regain their trust of 1. main stream media, 2. "the government," 3. "liberals," 4. the courts and justice system, 5. voting machines, and voting system overall. (And many other government agencies.)

My friends who are retired broadcasters trace the mind-bending distortions back to the Reagan-era ending of the Fairness doctrine, when radio and television no longer had to provide time for opposing viewpoints to respond to the likes of Rush Limbaugh and others.

1987 was a long time ago. So, decades of vile lies have dug into the brains of millions of Americans. I haven't yet heard of a viable pathway that could entice our brainwashed neighbors, brothers and sisters back into evidence-based reality. I'm ever-hopeful, but I think it will take decades of effort.

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Love a good truth sandwich. Great insight into the challenges of a live news broadcast.

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