I get all my news these days online. My wife gets her information on her cellphone. So neither of us subscribes to a hardcopy newspaper nor listens to a radio newscast nor watches a TV newscast. The exception is if the event is so compelling that we tune in for more details we didn’t get earlier in the day. For those news operations trying to do both, I agree that disseminating news first—as it happens—digitally first. But then promoting the legacy broadcast by saying “Watch us at 5:00/6:00 and 10:00 pm for more details on this developing story.” That may attract a few people to the newscasts. But the key question for management, of course, is “How do we make money by doing this if people follow us digitally but don’t watch our newscasts?”
Great starting strategy for individual media, print or Iowa Newpaper Assoc to follow, as well. Laura Belin, may not be print, but it reads like a newspaper column, reports daily (almost), and she is on radio, as well. Iowa Capitol Dispatch, too.
Yes, Dave. But how do these traditional news gatherers (newspaper, TV, etc.) monetize this content? I'm sure you've thought about it: The content for your next installment?
Yes, I wholeheartedly agree!
Great post. Thanks for the blueprint.
I get all my news these days online. My wife gets her information on her cellphone. So neither of us subscribes to a hardcopy newspaper nor listens to a radio newscast nor watches a TV newscast. The exception is if the event is so compelling that we tune in for more details we didn’t get earlier in the day. For those news operations trying to do both, I agree that disseminating news first—as it happens—digitally first. But then promoting the legacy broadcast by saying “Watch us at 5:00/6:00 and 10:00 pm for more details on this developing story.” That may attract a few people to the newscasts. But the key question for management, of course, is “How do we make money by doing this if people follow us digitally but don’t watch our newscasts?”
Great starting strategy for individual media, print or Iowa Newpaper Assoc to follow, as well. Laura Belin, may not be print, but it reads like a newspaper column, reports daily (almost), and she is on radio, as well. Iowa Capitol Dispatch, too.
Yes, Dave. But how do these traditional news gatherers (newspaper, TV, etc.) monetize this content? I'm sure you've thought about it: The content for your next installment?