The impact of Gannett dropping AP
How much of the savings will be invested in more local reporters?
Another brick fell out of the wall of traditional newspaper coverage when Gannett announced it will drop Associated Press coverage next week. Gannett is the nation’s largest chain of local newspapers, including The Des Moines Register, and USA Today.
You can read background several places, like the New York Times story or directly from an Associated Press story. The goal of this column is to discuss what it all means for news consumers. It will impact not only newspaper readers, but also radio news listeners and TV news viewers across the country.
The AP has always been a media cooperative. Dues-paying members get to use content from other dues-paying members, making them all stronger.
For example, in Iowa, a small-town newspaper or radio station that belongs to the AP would benefit from the Register’s coverage of state capital news in Des Moines, where the small outlet would not be able to afford its own correspondent. Likewise, the Register would benefit when a big story happened in rural Iowa. A fire that kills a family in Carroll or Burlington would be covered by the local newspaper or news station there. The AP in Des Moines would pick up the story, put it on the statewide wire, and make the information available to all AP members.
Register insiders have complained for years that they got the short end of the stick in this deal. The Register produces a lot of content that other outlets with smaller staffs get to use without investing in more reporters. But that’s just part of the agreement of being in a news cooperative. One day you’re a contributor and the next you a recipient.
The AP is expensive but foundational
The AP is not cheap. When I did newsroom budgets for 30 years, it was one of the most expensive items other than staff. I understand how the accountants at Gannett may have seen cutting the AP as a way to save significant dollars.
Whenever I heard about a media owner dropping AP coverage, I would think that is bottom-line owner that’s not serious about real news coverage. The AP wire is foundational to any newsroom.
In a statement sent to me, Gannett said, “This decision enables us to invest further in our newsrooms and leverage our incredible USA TODAY network of more than 200 newsrooms across the nation as well as USA TODAY to reach and engage more readers, viewers and listeners.” If some of those savings are used to hire more reporters at local papers, that’s a good thing. The question is how much will be invested and how much will be pulled to the bottom line to make Gannett’s earnings look stronger.
Running a newsroom without AP seems to me like trying to run a footrace with blinders on. The AP wire alerts news staffers to all kinds of things that are happening, not only around Iowa but across the globe. I still remember the day when the old noisy AP ticker machines would ring with a series of bells on a big news story. The bigger the news flash, the bigger the story. In the early 80s, I recall being surprised to hear the AP ticker ring ten times the day Reagan was shot outside the Washington Hilton. That was not a local story, but with Reagan’s ties to Iowa, our staff immediately jumped into gear to get reaction from all the Iowans who knew him.
Today, that news will burst into local newsrooms from social media or a push alert long before the AP sends it out, so maybe it’s not such a great loss.
Time will tell how coverage differs
Register coverage will definitely change. It has newspapers across the country and it can use coverage of stories from those papers. I looked at last Sunday’s Register and counted three AP stories in the front section. In the Nation and World Extra that comes with the digital e-newspaper, nearly every story was from the AP. The Sunday Sports Extra attributed every single story to AP. We’ll have to see how the USA TODAY network compares to AP’s coverage. Gannett has inked a deal with Reuters for international coverage.
It's a big financial loss for the AP, which is also losing the McClatchy newspaper chain. The AP says although it’s disappointing, it’s not as big of a financial hit as in years past. Roughly 10% of AP revenue comes from newspaper fees. The AP has diversified, providing news content to many online providers.
Still, it’s curious that Gannett is cutting off the AP next week when its contract runs through the end of the year. It might be a negotiation ploy, but the announcement had an air of finality to it.
Bottom line: Many smaller Iowa newsrooms will miss having Register content to use. And the Register may find itself cut off from important stories happening around the state, especially breaking news stories. That will be a loss for consumers of ALL media, making it incumbent on them to diversify where they get their news, so they stay informed.
(The cooperative nature of the AP wire in Iowa caused a funny story years ago. On our station’s noon newscast one day, we ran a story we got off the AP wire about a big fire at a hog confinement operation in rural Iowa that killed 8,000 boars. The local fire chief saw the story, called the newsroom and asked where we got the information because it was way wrong. We cited the AP story, which had gotten details from a local radio reporter. The fire chief said, “That radio guy must have been half-asleep when I talked to him. I didn’t say the fire killed 8,000 boars. I said it killed eight SOWS and boars!”)
👍Should be an interesting next year of studying the impact on various media?!
Makes me worry about people (us) in Iowa continually becoming more insulated and isolated from real news.